It’s prime time for bloggers and businesses to unite for a rewarding collaboration.

As a blogger it can be extremely hard to monetise your blog, you spend countless hours writing articles and building traffic.

Often making money can feel overwhelming and tiresome.

On the other hand you have spent so much time building content so you don’t just want to pimp yourself out to any old business. Bloggers have an incredible amount of integrity and work hard to protect their brand so it is possible to align yourself with businesses while still keeping “on brand”? Yes.

A fantastic business to consider for your blog is Mums in business, Why?

Because, like you, mumpreneurs have spent long hours on their business, your values are more likely to be aligned than, say, with a large company and you’re all after the same thing – growing your business/blog.

5 Things You Should Know About Mums in Business

  • They are approachable
  • They respect you and your voice therefore you can create a campaign that suits both of you.
  • Usually Mums in business have a minimal marketing budget so they appreciate maximum exposure for little cost. Most will probably not be able to stretch to paying a fee for a review/giveaway, but you should be able to judge this after chatting.
  • They are flexible, most Mums in business operate and work around their children so they can work odd hours which means they show an incredible amount of flexibility.
  • Mums in business are incredibly busy and wear many hats so it’s really important that when you speak to them be quick, precise and if there is a baby screaming in the background don’t worry and don’t judge.
  • Although mums have been instructed to get to know bloggers and their blogs (through the sister article to this one) – if they are starting out in business they may still not quite get how it all works. Please be patient with them and send them to alli@motivatingmum.com if they need someone to help explain how it all works.
5 Tips for working with Mums In Business

Know your Target Market

This is a crucial element to finding the right business to work with. Ensure you know exactly who your readers are and what they like and can benefit from. They usually have little money to spend on marketing they need to know that you are the right match for them.

Write Down a Business Wish List

Build a list of all of the businesses you think are aligned with you, your blog and most importantly your readers.

Put Together a Media Kit

Include a bio, a brief on your blog, how many people are in your community. For example; Facebook 2000, Twitter 5000, Blog Subscribers 1000, Blog page views 20,000. Try and have all of this information on one page and write it in your own voice. On the following page/s you can have your fees and any other relevant information. I also include a press page that has all media coverage we have had, this adds to the value of the exposure they can receive.

Place a PR Page On Your Blog

Make it easy for businesses to see what you are looking for in a business and what you will and will not except. Any conditions you might have on products or whether you do sponsored posts, reviews and/or advertising.

Learn to Romance Businesses

Just remember that this is a process so take it easy. Think of it as meeting a potential love interest, you wouldn’t walk straight up to them and ask them to take you home. Have a conversation and see if there is potential, do you like them? Don’t tell them how fabulous you are on the first date make a point of listening to them and asking them what they want and what they like. Then if you can feel sparks ask for second date then on that date you can tell them how fabulous you are. When you do this it is crucial it comes from their perspective and not yours, for example what they will gain and why you think this romance should blossom.

Cross promotion

Don’t forget that as you’re both building there are more opportunities than just working in this way. You could swap badges, shout

outs on FB, newsletter mentions – support each other to grow.

Renee Mayne, aka The Bra Queen is renowned for transforming businesses from successful to out of this world in no time at all. With her honesty, original thinking and eye for awesomeness she can take your business to the level you’ve always wanted. www.braqueen.com.au