What's in a name, you may ask, but this question is quite loaded when it comes to choosing the perfect name for your business.
The right name can roll off your tongue effortlessly and have people saying it just because they love the sound of it, but the wrong name can bring up feelings of fear or dread, which is no way to start off on your brilliant business path.
Think of the value invested in the name Apple and how Google has become part of our language, as in “Google it”. But then think about the luggage store named Carrion. This is a funny play on words until you look up the meaning of “carrion” to find the definition: “The decaying flesh of dead animals”. Not such a great choice is it?
So how do you find the right business name that conveys what you want to say about your business, but is also memorable and catchy? Here are some tips to help you choose the right name:
Once you’ve narrowed down your shortlist, research which names are available on the Australian Business Register website, and keep these tips in mind when settling on your final choice:
Then sit with your favourites for a while and see which one comes out on top.
Which business names have stuck on your mind?
Johanna Baker-Dowdell owns and runs Strawberry Communications, a writing and public relations service that generates amazing publicity. Strawberry Communications was launched in 2007 and is based Launceston, Tasmania, but services clients nationally and internationally.
For more information visit www.strawberrycommunications.com.au