Post brought to you by Tenji Concepts
Getting a booth or stall on the show floor at a massive business convention is a big deal. It’s an amazing opportunity to grow your brand awareness and increase your connections by networking with other industry professionals and enthusiasts.
However, running a stall or booth can be incredibly hard work, and is especially draining if you’ve never done it before. It’s actually really easy to run a convention stall – the key lies in knowing what you’re in for.
1. Register early
One rookie mistake that pops up frequently is waiting too long to register for floor space at the show. Signing up early may get you better placement on the show floor, which will help maximise foot traffic and allow you to better collaborate with show management on your stall’s requirements. Will you need power? Lighting? Vehicle access? Letting the 0rganisers know early will make the set up process easier for everyone.
2. Supplies and Signage
What you bring to decorate your stall with will differ depending on what kind of a show it is, and what you are aiming to promote. Signage and displays – like what you can get from a company such as Tenji Concepts – are an excellent way to pull people in from a distance. All signage and displays should be clearly marked with the thing you are promoting. Banners get big, eye-catching graphics. The fine print goes on your flyers.
Ever been to a convention or expo and walked away with a bag of free stuff you’d picked from various booths and vendors? Chances are you’ll remember those companies later on because they gave you free stuff with their logos all over it. Freebies are a great way to bring people into your booth when they might not wander in otherwise. And the best part is, you can spend a little to get a lot in this regard. Lanyards, stickers, pens, and even cheap shirts all make great giveaways and will continue to keep your logo in front of punters long after the show has come to a close.
4. Make sure you have Help
Running a booth or stall is a team effort. You’ll need a group of well-informed, friendly individuals at your stall to greet attendees and answer any questions they may have. Look after your help – especially if they’re volunteers. They’re going to be selling your brand, so make sure they have everything they need to make you look good. Make sure they know all about your product before hitting the show floor to talk about it.
5. Have a uniform
It’s a small thing, but one that’s very important. Even if you all just agree to wear a company shirt and jeans on the show floor, it still conveys a sense of team unity and makes it obvious who is working at the stall and who is just having a sticky-beak. Dressing in a suit and tie for the day does make you look more professional but it’s not as comfortable, and may make you come across as a bit stuffy. It’s a long day spent entirely on your feet, so you should be as comfortable as possible while still remaining professional.
There’s a lot that goes into successfully running a convention stall and these are just some of the bigger points – there are so many more facets to exhibiting your product effectively on the day.
Have you ever run a booth before? What were your do’s and don’ts? Leave your answers in the comments below!