Susie Campbell is Chief Connector of a creative marketing and PR agency, Little Black Book Marketing. A former British Royal Navy Officer, Susie has taken a less than conventional career path into the world of marketing, adding breadth and depth to her experience with stints in retail, education, hospitality and project management to name a few.  With an innate love of people and behaviour, it is her ability to ‘get into the head’ of consumers which allows her to instinctively understand target markets and how to sell to them in a way which delivers results.  And with her 'scrooge-like' approach to finances, Susie has added a twist to her services that sees her strategies centered on cost-conscious, target-driven metrics.