This article is bought to you by Alex O'Callaghan, Mammabelle
Building and launching my own business has been the scariest and most challenging thing I have ever done! And I have done a few scary and challenging things in my life.
This journey has pushed me so far out of my comfort zone that at times all I have wanted to do is give up.
There have been so many times I have asked myself 'why the hell did I start this journey, what was I thinking, this is just so bloody scary, how am I going to get through this'?
I realised pretty early on in my business journey that, in order to keep moving forward, taking action and making progress, I needed to identify and really understand my fears and where they were coming from so that I could work to overcome them.
This post brought to you by Newcastle Permanent
People buy and sell all sorts of things in order to make a profit, but have you ever considered buying and selling houses as a business opportunity? It’s called house flipping and if you have the right skills and assets, you could make a lot of money.
Read on to discover how to make flipping houses work for you in a robust Australian housing market.
This blog post is brought to you by Unleashed, makers of powerful inventory management software.
Looking to get to grips with inventory for your business? Read on!
A good indicator of a company’s fiscal well-being is its inventory health. An unbalanced inventory can lead to over or under-stocking, and create financial problems for a business through loss of revenue. A pre-emptive approach is to use inventory management software to identify and monitor any areas that need improvement.
At this stage it is prudent to ask, “What is a healthy inventory?” And although the answer depends on what type of business you are in, there are a number of aspects that lead to healthy inventory management, including constant analysis of industry trends, and inventory turnover. In order to determine the health of your inventory, it is necessary to first establish an optimal inventory model with which you can compare your current stock levels.
This guest post is brought to you by Fuji Xerox Australia
Setting up a new office can be a daunting task. Like moving house, setting up a new office can be ridden with physical and financial strain. Knowing what to spend and save on can make a difference in your budget.
These money saving tips and investment ideas will help you set up an office that's stress free and ready for business.
This post is brought to you by HealthInsuranceComparison.com.au
If you run your own business, you’ll know the importance of protecting it against risks such as liability, interruption, accidents/injuries and theft that could otherwise prove hazardous or force you to close down. It is wise to look beyond these scenarios and make sure that you are not neglecting another vital element for your business - your own health. This can be crucial for ensuring that you are able to keep running your business in the long term.
Here’s why you should be taking a close look at insuring your health and wellbeing:
This article is brought to you by Amanda Zeirzer, Baby Presents
The countdown to the silly season has begun, with Christmas well and truly on our doorstep. If you haven't incorporated Christmas into your business planning, it is not too late. Take a deep breath and a few minutes to read our tips on how you can turn the festive season into a profitable one and get yourself a slice of the festive sales pie.
This article is brought to you by Nell Casey
In my work as a copywriter for small businesses I review a lot of websites. So often the website looks brilliant – clear images and fancy graphics that really capture the eye. But then as I delve deeper into what's actually written there I'm left feeling slightly underwhelmed.
After all, when you strip back all the pretty images and great graphics all that you're left with is words. And if those words don't communicate clearly what your business does and what you're about, then it's likely that your visitor is going to leave your site pretty quickly.
Of course, it's such a shame to put so much effort into getting your business website to look good, without getting the results. So that's why I wanted to give you my top tips on writing an engaging website so that your customers stick around.
This post is brought to you by Karen Velakoulis, Connected Communications
Social media has certainly made it easier and cheaper for businesses to talk directly to customers. The platforms within social media (Facebook, Twitter, LinkedIn, Instagram, Pinterest and You Tube) are far more cost effective and targeted for reaching your audience than traditional outbound marketing.
Social media is a great low budget platform where you can focus on building your brand and reputation, as a trusted source within your specific industry. It provides easily accessible tools to connect with your customers on a regular basis.
"your image is your personal brand,
what do you want it to say"?
Your appearance tells the world about your state of mind and how well you value yourself. If you are an entrepreneur and running your own company then you and you alone bear the responsibility of creating an image that reflects your brand.
Before you start to think about dressing to represent your brand you need to be very clear on what your core values are. Every decision we make is based on our core values, how you choose to run your business will be influenced on your core values. Remember you have control over what people think of you. Decide on how you want to be perceived and then work on dressing for that image.
I am going to take you through a very simple two step process to get your started.
This post is brought to you by Elizabeth Finney
We all know how hard it is trying to save money and raise a family whilst keeping your work afloat. It doesn’t matter how big your family is, whether you’re a mother in business or simply working to make ends meet, everybody needs a little helping hand in terms of figuring out how to save money every now and again. You could take a course in financial planning and turn your money saving tactics into your next career move, but if that doesn’t sound like your cup of tea here are a few tips to help you turn those cents into dollars.
1. DIY Gifts, Garments & Games
This tip really follows the age old “make do and mend” concept. If a piece of clothing is broken, don’t just throw it away, repair or recycle it instead. Instead of forking out for expensive gifts and cards, get one of your little ones to draw a card and make a batch of tasty cookies. Don’t give in to every whim of your kids by buying them the latest “must have” toys every few weeks, but spend time coming up with fun games to play with them. Treasure hunts, hide and seek, pamper evenings or an obstacle course, with a bit of imagination the possibilities are endless and cheap as chips!
This post is brought to you by Robyn Amott, Bless This Mess
For many of us EOFY is like cramming for an exam at the last minute, an exam you've had all year to study for. Pulling together all your records can be all too consuming and stressful. But it doesn't need to be!
Professional Organiser Robyn Amott works with clients who have often not made a claim for up to five years.
Here are Robyn's top tips on how to take care of your current EOFY claims whilst establishing a system for future years.
This post brought to you by Fuji Xerox
In today's global market place, home based businesses are popping up everywhere. So if you find something that could help give your business an edge over the competition, it might just be worthwhile investigating further.
So you have most probably heard of the Cloud, but as a small business owner, maybe you are unsure of what it is exactly and how it can benefit your business?
This article is brought to you by Sarah Willoughby, Willoughbys Finance Accounting and Taxation
The end of the financial year is just around the corner and time is running out for 201 4 tax planning.
Here are my top tips to enlist before 30 June.
If you run a business and need a tax deduction, why not start saving for your retirement and contribute to super.
Up to age 59, you can contribute up to $25,000 as a tax deduction.
Over 59 you can contribute up to $35,000 as tax deduction.
This post brought to you by Australia Post
The EOFY is often a time of dread for small business owners, with many seeing the 30th June deadline looming like a freight train if their financial affairs are not in order. Before you know it your tax is due and you were wondering if you made all the right choices throughout the year. So how do you ensure you are getting the most bang for your buck when it comes to your financial investments?
In order to save money for your business look at the year as a whole rather than leaving purchases until the EOFY. Consider utilising mid-year sales to buy a computer or office equipment and you will often save yourself a lot of money which means you can afford more! There will always be urgent and last-minute equipment needs but if you make a plan at the start of the year as to what you may need to update, you can look out for the relevant sales and take advantage.
Guest article written by Jessica Donovan, Energetic Mama
You're a mum, you wake up to one of your children creeping into your bed in the early hours of the morning and your mind starts racing, you have a list of things to do today that is longer than your arm, you start worrying about getting it all done, about the daily juggling act of being a mum in business!
Guest article written by Nitty Brown, Markets and Community
You have your first market coming up and not sure about how to set up your stall. Here are 5 tips to get your market stall looking great.
Customers are visual, they are attracted to a nice looking stall, so try to have a tier system that customers can see the products and make sure it is not too low.
This post brought to you by Ginnie Richards
If you are new to storefront websites, you will need to obtain an SSL certificate. This is to ensure the information that your customer provides during a transaction has the utmost security and will allow them to come back time and time again with full confidence in your site.
What is an SSL?
An SSL is also known as a secure sockets layer. It is a protocol that enables data encryption on a website. It protects information given between the user of the site and the site itself. RapidSSL SSL certificates are now being used for server to server communication, as well as web-based applications.
Guest article written by Sharon Westin-Shaw, Sharon Westin-Shaw Graphic Design
There are many things you need to be sure of when commissioning a designer to create a logo for you. After researching your designers, you should feel comfortable that their style of work, hopefully seen in a comprehensive portfolio, is in line with how you envisage your logo. You should also immediately feel comfortable with the costs associated with your logo design. Most designers will have various packages available so research what they include and find the right one for your needs and budget. There is no point going for the premium package if you have a very clear idea of what you want and therefore won't need a multitude of concepts and revisions.
Guest article written by Kate Anderson, Indispensable me
So, you have an interesting and unique product and you want to spread the word by gaining valuable media coverage. Great idea - after all press is free if you can get it! But HOW do you get it? Where do you start?
The truth is editors, stylists, journalists and bloggers simply want to work with people who know how to work with them. So although you don't need a PR firm or publicist to secure media coverage it's fair to say there are no short-cuts or magic solutions either. You need time and some media market know how. These 5 tips offer a simple kick off point to help get you and your business 'media ready'.
If your business is targeting parents, babies or children then it can be great to be featured in the parenting media. You would no doubt love to see your product in one of the 'What's New' pages in a magazine, or being reviewed on a blog or website, or perhaps being discussed with you in a radio interview or as part of a small article in a magazine or newspaper. This is not as hard to do as it sounds.
There are a few things you should know before you get started. If you want to know more, go to my website where there is a lot more information to be found!
Guest article written by Claire Halliday, Copy Queens
So, you've got a great business and you want to get the word out.
For most business owners, the idea of engaging the professional services of a high-profile PR firm could see you billed upwards of $4000 per month – out of the financial reach for many.
But don't give up.
Your business has grown so much that you can no longer do it alone? Congratulations! Is the thought of hiring staff exciting yet a little overwhelming? With any unfamiliar new business process there is a lot of information to absorb. So let's unpeel this onion and give you some simple layers to dice and save the tears for another time. Let's start with some great tips to get you moving forwards:
The key legislation you need to be aware of when it comes to hiring staff includes:
Featured article brought to you by Ginnie Richards
Being given the opportunity to jet off around the world often sounds like a dream job, but for many business travellers the reality is more about long flights, exhaustion and time away from family.
Those that are often required to travel abroad for work will complain about its drawbacks and those that are stuck at home might long for the chance to fly somewhere exotic.
The truth is that business travel can be both exciting and excruciating. If you've had enough of the latter and want to make your long journeys worthwhile, take a look at these top tips.
Even the best adventures have maps... Why planning will improve your Social Media journey
When visiting a foreign city, you stand a far better chance of surviving for a day or two if you take a map. We all know that. Whether travelling on foot or by rail, bus or road, you probably wouldn't dream of setting off without knowing where you were going.
And so it is with Social Media. At the start of your journey into using it for your business, you're faced with a range of different platforms, and you have next-to-no experience in using any of them. It can be quite overwhelming – how are you going to learn to use them, never mind find the time to keep your sites up and running?
For most business owners, time is the greatest investment. Indeed, it's often the only investment you can make. And yet this is why Social Media, with its freedom of access, offers you such amazing opportunities.
"All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy." - Don Tapscott
The benefits are there for the taking, if only you can use your limited time to its greatest potential. This means ensuring your Social Media activity has a strategic focus and conforms to a plan.
Guest post written by Judi Gray, Blue Bird Internet Marketing and Social Media
Are you wondering what the "heart" Instagram is all about and if it is suitable for your business? Here is the low down on what those little heart's mean, what type of social media profile Instagram is and the do's and don'ts if you choose to use it.
What is Instagram?
Instagram is a mobile phone based app for iPhone products & android systems. Instagram allows users to create a profile and share images and short videos that are taken predominantly on their phones or tablets, uploaded to Instagram, and then cropped to a square shape. Instagram provides options of editing the images with filters and borders, image rotation and brightness adjustments. Users view a feed of images provided by those they have followed which are viewed by scrolling down to view a stream of images on a smart phone or tablet device.
This blog post is made possible by Sara Stringer, site supporter.
As a home business owner, one of the most difficult tasks that you face is setting yourself apart from competitors. BusinessOpportunity points out that the number of female home-based business owners has grown from 10 million to above 17 million since 1992, and many of the owners are mums with children at home.
The stat is an indication there is a possibility that someone in the neighborhood or a few blocks away might be offering similar products and services as you, so in order to stand out, you need to differentiate your business... and this is where branding can be the difference maker.
Working from home is becoming an increasingly popular option for many people who are looking for a better work/life balance, but how do you go about setting up a home office without spending a fortune? The tips below will have you up and running in no time.
To begin with think about the kind of look you want to achieve in your home office. Does it have to blend in with an existing room or are you starting from scratch? There are endless ideas on Google or inspiration on sites such as Pinterest to give you a starting point. Think about colours, styles, themes etc.
Once you know the look you are going for identify the essential items you will need. Consider the space you have available before you make any purchases so you don't waste money on items that won't fit. Consider also where your power points are located so you don't have unnecessary cords running everywhere. You can set up a home office with next to nothing if you are smart about it so once you have the basics covered you can add items from there.
This blog post is made possible by Sara Stringer, site supporter.
Many of us have found the leap to starting and maintaining a from-home business more terrifying than committing to actually attempting to stick to your resolutions this year (and probably more difficult, too). How will you get sales? Clients? What's your business plan?
Well, here's one method to help out all you future titans of industry. For those of you who have products and services that just need more exposure and buzz, trade shows and professional presentations are an excellent solution. Don't worry - here's exactly what to do.
This is a sponsored post.
Whether you are planning a business event or your own wedding, you want your big day to be a success. You want your guests to enjoy themselves so that they leave with good memories of their time spent with you or of their interaction with your brand.
Planning an event isn't simple. There are many moving parts to the planning process, and if you don't keep them all organised and make the right choices, your event could be a dud. Here are six things you can do to make sure that your next event impresses your guests and creates a positive experience with your brand:
This is a sponsored post.
When it comes to balancing work and family obligations, it is essential to be prepared for any type of emergency that could arise. Among the most important tools you will use as a working mother is a first aid kit that you can rely on to be stocked with everything you need to provide immediate care to minor and serious injuries. Here are 10 must-haves for your first aid kit that will give you peace of mind while demonstrating just how prepared you are for any type of situation.
1. Bandages: This first-aid kit staple is the most often used item so be sure to replenish your stock periodically. Also, include bandages in multiple sizes along with a few colorful ones to turn your kids' tears into smiles. If your kids are super athletic, or if you have something like an in-house skate vert ramp, you should also consider upgrading your "bandages" to include something like an air cast in case of broken bones. These are a great way to prevent further injury until a Doctor can be seen.
This post was done in partnership with UnionPay.
In 2012, there were 626,000 Chinese visitors to Australia. It is estimated that by 2020, the number of Chinese visitors to Australia is expected to reach 1 million, and these visitors will spend around $9 billion during their time here.
Clearly, Chinese visitors make up a large portion of Australia's tourism economy and Australian retailers are starting to take notice – however, many still don't understand how to communicate with and market to Chinese visitors.
Whether you've just started a small retail business or a franchise, it is paramount to create a Chinese-friendly environment in order to reach these consumers that are visiting Australia. If you're interested in learning how you can tap in to this burgeoning market, here are some ways to target Chinese tourists:
This blog post is made possible by Sara Stringer, site supporter.
More and more women are choosing to start their own home-based businesses every day (and, before you ask, yes—writing books is totally its own home business). The thing about running your own business is that figuring out your retirement becomes more complicated. Suddenly you're dependent upon every penny you bring in for your daily life and retirement feels like a pipe dream. What's more, there's no employer matching your contributions to your retirement account. You are in charge of doing everything yourself.
This article brought to you by Quicksales
If you are looking for some different sales avenues for your business products or services, you may want to consider one of several new selling and auction sites in the marketplace such as Quicksales. Here are some tips for listing on auction sites to ensure you keep sales high and customers happy.
Communication is key! Shout it from the rooftops to everyone you know that you are now selling on an additional platform. If potential customers don't know your products/services are available on a site that provides a safe and cost effective sales platform, they won't visit. Use social media, blog posts, newsletters and even on invoice footers.
Protect Your Buyers. You are more likely to attract customers if you provide them with some sort of guarantee or protection and they know their purchase is secure. Buyer Shield is one such method of protection that is used by auction and can protect your customers for up to $400. Look into other methods used by sites to offer buyers peace of mind including "proof of delivery" and "postage insurance" in your selling preferences and offer at least one safe payment method such as PayPal. It is also wise to offer a few payment options to ensure you do not lose any potential customers.
This article is made possible by Blake Pappas, site supporter.
During high school, it is common for students to begin stressing about how they are going to be able to afford University. But what about the women, especially mums, who are well into their 20’s and beyond, who are looking to going back to pursue their degree?
This is something that puts a lot of stress on women with families who might not be able to afford a University education, but desire to reach their educational goals and improve the quality of life for their family.
One way to overcome this obstacle and avoid taking out massive student loans is by seeking out scholarship opportunities.
This article is made possible by Sara Stringer, site supporter.
Who here spends a lot of time on her phone? I know I do. Between my home-office business calls, and the additional calls I place on my mobile while I'm waiting to pick up one of my kids from ballet or science club, I feel like I'm on the phone all day long. Forget about those studies that say people are texting, not talking -- I'm talking all the time!
That's why I really appreciated Alli's recent article about being a cold caller. I'm a cold caller too. I'll dial everyone--I'll even make international calls if it looks like I've got a good American or Canadian prospect.
So here comes the question: how many phone numbers does one business need? I'll start with the ones I have right now, although I'm thinking about getting a few more.
This blog post is made possible by Sara Stringer, site supporter.
When thinking of the many do's and don'ts of running your business, one definite "don't" is skimping on your car insurance coverage. If you are like a lot of "mum-trepreneurs," you not only use your vehicle to usher your family around, it is also an integral part of your business. Keeping it properly insured guarantees that you are covered if something should happen.
Additionally, vehicle insurance laws in Australia require you to have some form of car insurance. If you don't have enough coverage, or if you are not covered at all, you could end up losing your vehicle, or racking up hefty fines and court costs.
Guest post by Inspireme Consulting
We have all seen organisations whose purpose we never quite understood. We might recognise the logo, know they're doing something, but we're not sure what. Some of us have even had the experience of working for such an organisation. We know our role (hopefully!) and our project, but what the bigger vision is, remains mysterious. Our lack of conviction is part of what can become a downward spiral of momentum. Without a clearly defined vision and mission statement, it is difficult to impossible to inspire a team or engage with customers.
Vision and mission are what will help you to:
• Develop a high performing team and culture
• Drive your brand
• Inspire your team
This blog post is made possible by Sara Stringer, site supporter.
Being a mother and running a business that turns a decent profit is a real challenge. Mums all around the world try it every year, and only a small percentage of those women have success. The key to creating a successful self-owned business is to reach out to your community both physically and digitally. No matter how big or small your dreams for the business are, there are five simple steps to success.
1. Reach Out to Media
Whether you are planning to take your business across the street, across the nation, or around the world, the media is an amazing resource to get your name and your business in front of potential customers. Find out what papers, journals or radio stations are looking for self-interest stories and drop them a line. Give a very brief run down on your business and what it has to offer, then include appropriate contact information. Journalists like it when the leads come to them. It means they don't have to go out and look for it themselves.
Guest post by Aerlie Wildy, Healthy Life Coaching
Striving for balance often involves choices that stem from a bigger life plan. Flexibility, a choice to spend quality time with family and find more time to enjoy the things you love are major drivers in these choices.
We could all make big plans and changes to improve our balance. Everyone can. It's something we all aim for naturally – we just don't call it anything fancy. It's just what we want for ourselves and our families. It's often why so many of us are working mums or mumpreneurs.
Our Coping Mechanism
It's no secret that we make these changes to improve our quality of life – such as working from home, or starting a business, or working part time but they also add stress to our lives. The danger comes when we fill our lives up with family, work and managing at home, that we neglect ourselves.
Are you struggling with what to write on Twitter? Don't want to post what you had for breakfast... or lunch... or tea? Here are a few tips for businesses to utilise 140 characters!
View twitter like an SMS – it needs to be short and to the point. If you want to add more information, include a link or a picture, and give an interesting heading. Twitter is not the place to overwhelm and give lots of information. It is good to ask questions, give value and connect with others.
Guest post from Angela Saville, Savvy Fitness
As a mum juggling family, business and social commitments it can leave very little time for anything else and that includes exercise. Exercise is one of the great ingredients in life that keeps the body and mind healthy so it is especially important to find the time!
Family Exercise Time
Family comes first and that has relevancy to leading an active life together. Take the lead and set the example – encourage your family to get outdoors and enjoy a bike ride on the weekend. Not only will your family feel the work-out rewards but these times build memories to be cherished. A game of backyard cricket is cheap and cheerful plus it gets the entire family moving.
Make Exercise a Priority
Just as we prepare our work 'to do list' and maintain our grocery list, we need to plan for an active life weekly. Determine your week's schedule and from there find windows of opportunity for exercise – perhaps you have a late start or an early finish, that could be time for a gym work-out. Lunch-breaks are always a good time for some exercise - a simple stroll, done regularly, can clear the mind with some fresh air and give your body a small but substantial amount of physical movement. Make it a must!
Ever wondered what to post on your Facebook Business Page? Do you consistently post business information, photos and even grab posts from other pages? Below are 3 key types of posts that aide in boosting engagement and maintain creativity in your brand!
Ask A Question:
Use Facebook as an opportunity to ask questions of your fans. This can be in the form of a Quick Poll or a simple question/answer.
Add a relative image to the post and watch the discussion follow!
This is a sponsored post.
Wedding planning is a bankable career. Like death and taxes, people getting married is one of life's certainties. But how to know whether it's right for you? Mary Fiore, Jennifer Lopez's character in The Wedding Planner, is a good place to start. She's ambitious, hard-working and extremely organised. So if you count those things among your attributes then you might be the right type of person for the job. With that stage out of the way, you'll need a little business know-how. That's where this guide comes in. Just remember: don't fall in love with the groom.
This blog post is made possible by Sara Stringer, site supporter.
Going back to school can be tough, especially if you're a stay-at-home mum. Between picking up the kids from school, cleaning the house and cooking twice a day, the idea of going back to school looks somewhat bleak for some mums.
However, you don't have to be super-mum to juggle housework, kids and college. It just takes organisation, dedication and some getting used to. If you're a mum looking to go back to school, here are a few friendly tips that can help you balance college and home life:
This blog post is made possible by Sara Stringer, site supporter.
Moving a business from one location to another is often met with equal parts excitement and disdain. It's never easy to take time out from a busy schedule, especially when you have clients breathing down your neck waiting for their work to be completed. No matter where in Australia you plan to move your business to, you've got to do whatever you can in order to ensure that as little time as possible is wasted in the process.
Efficiency is one of the main reasons why you should consider hiring movers to help with your transition. Choosing the right moving company, however, isn't always as easy as it seems. If you can weed out the lower-tier options, chances are you'll find a company that is both easy to work with and adept at what they do.
This blog post is made possible by Sara Stringer, site supporter.
A lot of people don't realise just how big of an impact the interior of one's office environment can have on productivity and general employee well-being. Boring, drab office environments can be depressing as well as demotivating. If you have the luxury of being able to choose the design and layout of your office space, you're in the lucky minority of people working in the professional sector.
One of the best ways to make your office a bit more pleasing to the eye is to take a minimalist approach to the design. Minimalism is all about striping everything down to the bare essentials and utilising only as much as you need in order to get a point across. Since offices are usually quite spare in design to begin with, the principles of minimalism can easily apply to this type of environment.
Taking a modern/minimalist approach to office design is as easy as understanding the basic principles of this style, and is the perfect solution if you're looking for a tasteful redesign of your space.
This is a sponsored post.
Your office is the dining room table and your normal work attire is your PJ’s. You answer phone calls by sneaking outside where the kids can’t find you and check emails on your smart phone whilst making the dinner. Sound familiar? It may be time to revisit the whole “working from home” notion. If you have started a business from home and you feel it is time to take it to the next level, here are 4 signs that moving into an office may be the right thing for you.
1. Make sure your advertising goals are in line with why you're on Facebook in the first place.
So many businesses jump into starting a business page on Facebook without really thinking why they need to be part of the action at all – "because everyone else is" isn't a good enough excuse, just ask your mother!
This is a sponsored post.
Being a working mum is tough - fact.
There are many difficult careers, where working and bringing up the children is almost impossible. A career in law is one of these. Lawyers work long hours, they don’t generally do the 9-5 grind as they can be called upon at all hours and cases can last months. Now, some of this will be dependent on the type of law being practiced, but the general notion is that working as a lawyer and being a mother at the same time require pre planning, dedication and hard work.
There are many small ways that you can start off your working mum plan, searching for answers through online law dictionaries and other support networks can help you with the workload. Here we will look at some of the tried and tested ways that we can have a home and work balance that will blend the two together in harmony.
This is a Sponsored Post
Whether you're a stay-at-home mum or working part or full-time, you'll know the constant urge to be thrifty and save up so that your kids can get a better education and you and/or your husband retire more comfortably.
But how can you practically save for the future? Can it only be done by complicated financial arrangements and the like? Here we survey five simple ways that you, as a mum, can save money for the future.
Sponsored post by Cartridges Direct
If there is one thing that every mum in business can agree on it’s that there are never enough hours in the day! Juggling kids, family, business and personal time is a hard task. We asked some of our biz mums for their top tips for time management in business. Here is the list of the top 10:
1. Spend an hour a week scheduling your social media posts on Facebook and Twitter to avoid those hours during the week when you sit thinking "Now what should I post on social media". Joni Edson, SBMPR
2. Write yourself up a time budget. Schedule in all the things you need to fit into your week with the essentials first and then the luxuries. I also don't blog unless I have the passion/urge/motivation to. Otherwise it's painful, takes longer, and wastes time. Kelly Burch, Dog Rose Healing
How Would You Feel If Facebook Shut Down? It sounds rather dramatic, and at first I defiantly think “I wouldn’t care!” But the truth is as a business that has built a community around our Facebook page and as a Mum who has posted a gazillion pictures; I’d actually feel pretty disappointed.
Recently my BusinessMums’ Club Member, Linda Anderson of Mums on The Go contacted me concerned. Her Facebook page was acting strange, with posts gone and her logo missing. I logged in from all the browsers I had and the more we looked, the more it seemed to slip away.
Linda recounts “My Facebook page is a critical part of Mums on the Go as a business.I took it for granted that all the information there was secure, but as I watched scheduled posts, insights, cover image etc disappear before my eyes I realised how vulnerable this aspect of my business is. I really believed that day I was about to lose everything contained there and I felt ill at the thought of having to rebuild my community and valuable content from scratch.”
For a lot of people trying to achieve a work/life balance, owning their own business is an exciting prospect - working your own hours, being able to call the shots. But it is also a terribly daunting experience and one best not viewed through rose coloured glasses. In most cases, the first few years of business are hard going – long hours, frustration, incredible exhaustion and a healthy dose of financial stress.
If you are thinking of starting a business it is essential to get sound advice upfront before you jump in. It may not be the fairytale you have imagined and for most, numbers are not a side of business we want to spend time on, but attending to these business basics upfront and you have a much better chance of succeeding.
So you’re thinking of having an online store. Choosing an eCommerce package can be a daunting decision as there are so many packages out there to choose from.
But which one will suit you best? It would be wise to do a little research before jumping in head first!
By choosing the appropriate software that is right for you, you will be able to minimize your costs and have an eCommerce store that works great for your business now and into the future.
There are a few things to keep in mind when filtering through the process. Below, I’ve outlined 5 things to consider when choosing an eCommerce package.
A useful anchor point for your thinking: your business is just one component of a very full life.
Therefore, it needs to be positioned as part of your broader life picture.
This framework will help you identify how the art of delegation can work for you, and for your business.
Pricing your products right is vital. You don’t want to pitch too low and risk not making a profit, but at the same time you don’t want to go too high and price yourself out of the market. You will find that some crafters sell their creations extremely cheap in comparison to your well thought out prices, either because they are not registered as a business and do this for pocket money, or they have not got a clue about pricing. This can make it harder for those who play by the rules and, more importantly, know their product’s value. Do not be lured into lowering your prices – remember you are crafting a successful small business.
You need to know these three key prices for each of your products. This is where your business success will lie.
Starting your own business can be one of the most fulfilling points of your career and if you can make your business a success I think it is one of the best things you can do.
But having your own business is a lot harder than many people imagine and combine this with juggling motherhood and family life and the dream can soon become a nightmare if you are not fully prepared for life as a small business owner.
If you are planning on starting your own business or are currently running your own business here are some tips that should help you get on and stay on the right track:
Are you young and healthy? Or maybe you aren’t so young but you’re still healthy? If you answered yes then this is the best time for you to swing into action and get your biggest asset insured.
Did you know that your income is your biggest asset? Think about this…If you were 30 years old earning $70,000 per annum and your ability to work suddenly stopped due to an illness, the potential lost income is $2.5 million!! For most of us this is more than the value of our house…so why is it that some people don’t worry about insuring their income yet they insure their home? Remember it is your income that pays for your home!
While it is often classified as ‘junk mail’, direct mail is actually one of the most effective and economical ways to get your message across to your target audience.
Postcards for example, are one of the best forms of direct mail due to their eye-catching and personalised nature. Unlike letters, postcards don’t need to be opened and they communicate information in a visual way. Here are five simple yet practical tips to help you get the highest returns out of your postcard marketing efforts.
I was approximately 5 months into running Errine Adaptive Clothing, designing and manufacturing clothing for people with a physical disability, when I decided I needed a professional website with an ecommerce store through which to sell the clothing. Initially I tried a business that provided a ‘one size fits all’ web design service; this was a complete disaster and I lost several hundred dollars.
I had hired a consultant to work with me on the clothing designs and to liaise with the off shore manufacturers, she was very professional, honest, and trustworthy, and recommended a web design company she and several of her clients had used with great success. Thinking that word of mouth was the best recommendation I just went with the company she recommended. I will call them CV.
CV appeared to be very professional, had great ideas, and provided me with prices to set up a custom designed website, I signed the contract and away we went.
There were many issues with the website once it went live but CV assured me this was normal and just ‘teething problems’. As time progressed the issues did not go away and I was invoiced over and over for the work they completed to ‘work on fixing the issues’. I paid each time and on time. In hindsight those costs should have been included in the set up costs, but being green and naive I never thought to question them.
One of the best things you can do for your biz is to build a ‘list’ – whether you call it a newsletter, a subscription, regular updates, or something else, the idea is the same: people who love what you do give you their email address and their permission for you to contact them about your biz.
My list is probably my most valuable marketing tool, and most people are trying desperately to get people to sign up to theirs. Yet, at the start of this year, I asked people to unsubscribe from mine.
But here’s the thing: I would rather have 200 subscribers who actually open my newsletter and rave about what I offer than 2000 subscribers just because those numbers look good. I could actually care less about the numbers; I would rather have quality over quantity. And I truly believe that people should focus on what they love, and what is valuable to them.
You have a great product. It's useful, it's stylish, and most people seem to want it. But even then, you still aren't guaranteed success. Why? The problem could be your pricing. Price setting is half art, half science. You need to make a profit to stay in business, and to do that, your products must be priced correctly. Luckily, there are a few tried-and-true solutions to the problem. Here's what you need to consider when pricing your products or services.
1. Don't Underprice
Cheapest is not always best. Pricing a product below market value has a negative effect, since people will assume that it is not the best quality. Price the majority of your products too low, and they'll soon perceive your entire business as having little value.
At the very least, you must always charge enough to turn a profit. If you don't, your bottom line will suffer, and your business will soon be a distant memory.
Own a Restaurant, Café or Coffee Shop? Are you taking time to manage your online reviews? Once upon a time, your restaurant reviews came from your customers in-house, by the way of either compliments or complaints to the waitress who then had either the delightful or dreaded job of dealing with these comments and then passing them on to the chef or restaurant owner. Comments were easily dealt with there and then, by the maître d or restaurant owner.
Bring us to 2012 and unhappy customers are more likely to take their comments public on the internet, rather than comment to the staff working at the premises in which they dined. Today, anyone can call themselves a restaurant/coffee critic or connoisseur, and critic they do!
As a restaurant/café or coffee shop owner, it is essential to keep on-top of on-line reviews and to respond to them in a timely manner. I can’t stress enough, how essential it is to keep track of these reviews, and where possible, to manage your listing by addressing all comments.
Choosing the right keywords is critical. They are a free way to maximise your online presence and when chosen correctly will greatly improve your ranking in search results; driving traffic to your website. That spells SEO success.
This article is the first in a two part series and takes you through how to define, research and refine a keyword strategy for your business.
WHAT ARE KEYWORDS?
When your target consumer searches, they enter a word or series of words into a chosen search engine. That search engine looks for matches and returns results based on how rich pages are in those words (using a complex algorithm to determine which pages are returned and in what order).
These words are what are labelled keywords and keyword phrases. Keywords are 1 word searches and keyword phrases are multiple words searched together.
E.g. Keyword search – Holiday. Keyword phrase search – Queensland Beach Holiday
So, you want your small business, product or service, featured on a blog somewhere. A mummy blog, even. Because we know that mums read blogs and mums trust bloggers that give them advice about products. It’s an intimate kind of relationship that we bloggers have with our readers.
You obviously don’t have your own PR agency to do the hard work for you, so where do you start? How do you find those bloggers and how do you know which one to choose?
If you don’t know any bloggers, ask your friends and networking buddies. Ask them about what blogs they read and why. Ask if they know any bloggers personally. A personal recommendation is always good.
Yes, we’ve all seen them before. Fast cars, yachts and exotic destinations trying valiantly to “sell” the dream business in which you can make a squillion dollars living the life of your dreams and working only the hours that suit you.
Sound too good to be true? Maybe it’s not – but I’m willing to bet that many, if not most, of your readers think the same.
It’s no secret that many of the self employment/work from home/business opportunities you see do create millionaires, and provide wonderful, flexible work options for those of us who want to take charge of our own financial destinies and don’t want to be locked into the traditional 9 to 5.
Having said that, however, many of the ads you see for businesses like this just simply have a “too good to be true” ring about them.
Facebook Insights, located in your left side bar, is the statistical data you need to get the most out of your page. This is a guide to using that data to improve your Edgerank and your online business.
The Insights Tab features a graph and statistical data on each individual post.
A Direct Sales Party Plan business is a great way to find financial freedom but picking the right party plan company can make all the difference. There are a few considerations you may wish to take into account before you become an independent representative.
Firstly I would ask yourself WHY? Why are you are looking at Party Plan as an income stream – It may be to spend time with family/children/additional income around family/ love the product and want to buy it discount?? Etc . It is very important to know your WHY as it will be this reason and this reason alone which will see you through the “tough” times and will be inflated during the great times.
The next couple of weeks are a great time to reflect on how your business has performed over the last year but also to plan for where you want your business to go for the next 12 months. Forecasting is an essential element of running a business.
So what exactly is forecasting? Forecasting is a process used to estimate or predict the future financial performance, which of course can be a tricky process.
It is essential to use some sort of tool to help you do this. I like to use a month by month cashflow budget format in excel and use this hand in hand with a business plan as there are some important considerations when deciding what numbers to plug into your spreadsheet.
Firstly, how did your business actually fare last year? Where were the peaks and troughs in sales? This is quite important to forecasting similar patterns for the coming year, particularly if specific troughs caught you off guard last year. Once you have an understanding of your customer then this will enable you to produce a more accurate forecast.
It’s prime time for bloggers and businesses to unite for a rewarding collaboration.
As a blogger it can be extremely hard to monetise your blog, you spend countless hours writing articles and building traffic.
Often making money can feel overwhelming and tiresome.
On the other hand you have spent so much time building content so you don’t just want to pimp yourself out to any old business. Bloggers have an incredible amount of integrity and work hard to protect their brand so it is possible to align yourself with businesses while still keeping “on brand”? Yes.
A fantastic business to consider for your blog is Mums in business, Why?
Because, like you, mumpreneurs have spent long hours on their business, your values are more likely to be aligned than, say, with a large company and you’re all after the same thing – growing your business/blog.
Do you think that social media is for those with too much time on their hands? An endless stream of self-centred status updates with little bearing on reality? Think again.
My name is Lauren; I am the designer & owner within a Melbourne business ‘Boondie Baby’. We specialise in handmade nursery linen and accessories for babies and children. We market our products world wide through www.boondiebaby.com, are stallholders at boutique children’s markets, blog and run a successful Facebook business page.
From inception, Boondie Baby was introduced to the world of Facebook. I was very proud to introduce it to my friends on my personal Wall asking them to ‘like’ and ‘share’ my new business. Within 2 weeks I had 120 ‘likers’. Having put so much time and effort into conceptualising my new business, it thrilled me to have such a welcomed entrance.
Especially when you are selling online. We all know that online selling differs to face-face selling but in essence the psychology of selling hasn’t changed. There are psychological needs that must be met in order for a person to be persuaded to buy a product or service.
If you are selling products online, you need to show that that product solves a specific problem or meets a specific need. If you are selling a service, you must get in touch with the pain of your potential customer to draw their interest to what you are offering.
I recently read an article that there are more than 280 million websites on the World Wide Web and that number is growing everyday! “Really? That many?” I hear you ask? It’s a bit overwhelming isn’t it? Easy to get lost as a little fish in a big pond!
What's in a name, you may ask, but this question is quite loaded when it comes to choosing the perfect name for your business.
The right name can roll off your tongue effortlessly and have people saying it just because they love the sound of it, but the wrong name can bring up feelings of fear or dread, which is no way to start off on your brilliant business path.
Think of the value invested in the name Apple and how Google has become part of our language, as in “Google it”. But then think about the luggage store named Carrion. This is a funny play on words until you look up the meaning of “carrion” to find the definition: “The decaying flesh of dead animals”. Not such a great choice is it?
After 8 years of full time parenting my two daughters are now settled into school full time. I finally had time available to me and began exploring what to do next. I have considered many options including returning to study for a Master’s degree, getting a part time job, and starting my own business. In the end I decided to pursue my own business that I had been dreaming of for many years.
I have always been extremely passionate about the topic of competition between business mums as I have seen first hand how the extremes can affect women on both sides of the fence.
Taken to its extreme I know of mums:
• threatened with legal action
• involved in fights on FB
• bitching or being bitched about – to clients no less!
So, why does it happen? Why can’t we all just get along? Purely and simply, it’s fear.
Fear of losing our market share, fear of yet more competition – wouldn’t we all just love our competition to go away?!
YOU only have to watch the nightly news to see those who prepare for their media interview and those who don’t. The fidgeting, stumbling over words and getting off topic can soon lose an audience and an opportunity for you to get your message across. This doesn’t just apply to TV media though.
With a cold Winter, a work from home business and 2 little kids I am often left to juggle and re-juggle my priorities to fit in with the myriad of illnesses that the kids suffer that prevent them from attending childcare.
So what do we do about sick kids, our own businesses and balance?
a newsletter (or sometimes called email marketing) can be one of the best tools you have for marketing your business.
it is a way for you to keep in touch with fans, customers and visitors to your site. but how do you make a newsletter that stands out from the rest? one that your readers will be sure to open, read, click and share.
1. use a newsletter service
my favorite newsletter provider, and the one i always recommend is mailchimp. i absolutely adore mailchimp, aside from the fact that it is super fun to use (who doesn’t love a monkey that compliments you on your awesomeness?) it is free for a really long time and very user friendly. other popular providers are mad mimi and aweber. an email marketing service such as these will ensure that your newsletter looks and feels professional, plus they are so much easier to manage then collecting email addresses yourself & sending out newsletters via your personal email.
I’ve had my business going a little over six years now.
Last week, I did something some would consider quite drastic.
I rebranded. Totally.
The logo that had adorned my website, business cards and Facebook and Twitter pages for years … gone!
“Why?” I hear your little brains ticking over. “Why would you do that? Branding is everything! How will people know you now?”
It’s true. Branding is a huge deal; and it is really important to get yourself a brand. It’s an easy way for people to recognise you, know who you are and what business you’re in. After some time, your brand become synonymous with what you do – take Coles or Coca-Cola for example. You see their logo and you know who you’re dealing with.
Would you like a New Year’s resolution for the new financial year? Then 30 June is the ideal time to get organised and stress less. How can you do this? Here is an overview of the system I use to get you started.
Clutter can keep you disorganised. It can also stop you from locating what really needs to be done (or you can use it as an excuse not to do things)... like paying that bill! Go through your clutter and sort it out.
If you are like me and love keeping memorabilia, just in case/or for the memories – perhaps it’s time to go through your clutter and rationalise. Perhaps culling down to just one item for each event you want to remember (do you really need every RSVP from your wedding?)
It only seems like it was yesterday that we started the new financial year and now with one month left to go, many of us are wondering what we should be doing to get ready for tax time. Getting ready to do your tax can either make you feel anxious or serene but if you take the time now to do some of these tips, you too can become one of the serene.
1. Have an awesome filing system!
Odds are you’re not going to look at that piece of paper again after you enter it into your bookkeeping software but if you file your accounts correctly it makes answering all the hairy questions accountants throw at you much easier. I always file documents with the view that I’m going to be audited tomorrow. No I’m not a pessimist but rather a planner. If I file correctly the first time, I don’t have to do it again AND I can find stuff when I need to.
Before I became a mum, my perception of motherhood was that it appeared to be one long, guilt-riddled roller coaster ride. It seemed that no matter how much you did right as a mother; there was always something you were doing “wrong” to feel guilty about!
I had one friend who job shared with her husband so that their kids were able to be at home with one of their parents every single day. They did this because it was important to them and because it was wonderful for their kids to be able to spend equal time with their parents over the course of a week! When it came time for Miss 5 to start school however, there were adjustment problems and my friend felt guilty because Miss 5 had never been to day care or a crèche!
If you told most people that you were going to start a new business 5 timezones and 9000kms from where you are, most people would think you were crazy. Well I guess I am, because this is what I did when I started cornflowerblue.com – an online boutique that sells organic and ethically made children’s clothing, and little armourie an organic cotton clothing label for girls.
As an Australian expat living in Mumbai India, it was only natural for me to start a business focused on my home country, the place where I am most familiar and comfortable. I knew when I started that I would face a unique set of challenges. We often laugh that we are a ‘global small business’. All small businesses face challenges during their start up phase. We face these and more. Cornflowerblue has been a rollcoaster ride of challenge and yet it’s a ride we are not ready to get off ….not just yet.
To help you understand I will give some quick background first. Therese Hall, the other half of cornflowerblue manages the buying, order fulfillment and warehousing in Brookvale NSW while I sit in India and manage the website and sales and marketing, finance and everything else.
Which one of those men is the boss?
If I had $1 for every time I have heard this I would be very wealthy. As a female managing director of a mechanical and auto electrical company I am often mistaken for ‘just the secretary’.
Reps from suppliers will enter our workshop and ask to speak to the owner. When I tell them they can speak to me I often hear “but I need to speak to the person who makes the decisions”. One of my all time favourites is “Oh, so you work for your husband”.
When informing them that I own the business and they must deal with me, many sales reps do not know how to respond. Some take it in their stride and apologise as they are not familiar with dealing with females in management positions within the automotive industry. Others stumble on their words, backpedal and lose the ability to carry about their business with a woman.
How is 2011 going for you?
Are you hitting your business goals? Achieving the plans you set out for yourself?
You are? GREAT! Give yourself a pat on the back!
You haven’t got any goals? That’s ok. It’s never too late to set your goals and there’s no time like the present.
Let’s look at 4 key areas to achieving your goals.
Mothers choosing to work from home are not always taken seriously by the wider community or even our extended families, at times. We know, of course, that it is a balancing act between many factors the needs a unique skill set that hasn't been seen before. The ultimate blend between being at home and working at home can be achieved but for it to work for you and your family, this unique skill set needs practicing.
Take it seriously
The first stage of getting into a WAHM mindset is to take your business seriously yourself. Be clear in your own mind that this is valid work, just as going to an office, shop or factory for 40 hrs a week is. This doesn't mean that you can't have fun and enjoy your work but acknowledging to yourself that working from home is a valid work option is important. Once you believe it, it is easier to explain to other people or to push aside the criticism or scepticism.
The first and very important step is to ask them “Are you registered as a BAS Agent?”
If you are one of the few who read the newsletters that come with their BAS statements, you may or may not recall the article for Q4 Activity Statement update 2009-2010 “Using registered agents”.
In this newsletter, the ATO introduced the new Tax Agent Services Act 2009 to the public.
If you are paying someone to complete your BAS, payroll or data enter along with their tax codes the bookkeeper needed to be registered from the 1st March 2010 and have Public Liability Insurance by the 1st July 2011. You can read more about this change at www.ato.gov.au/newregime
Every now and then it pays to conduct an overhaul of our budget (or start one in some cases). The catalyst could be a disconnection notice or an overdrawn fee, or perhaps you realise you just need some savings for a holiday or rainy day. Whatever sparks your desire to sit down and re-evaluate, it’s a given that changes will need to be made in order to change your current situation.
Assessing your current environment
Mumpreneurs are renowned for their ability to multi-task, plan ahead and use their creativity in business and as such, make for great budgeters.
Jolie Morello mother of two and creator of Hey Bambini talks to us about how she started her own website which finds and reviews all the child friendly cafes in Melbourne. Hey Bambini has been online for nearly two years and attracts over 4000 readers a month. Jolie has a brilliant community of mums who follow her site and often they contact her for business and website related advice.
I never dreamed that l would one day run my own website, let alone be the mentor to other mums who want to start their own online business. I’m a make-up artist by trade with a background in retail management – l can create flawless skin with three kinds of foundation, plus merchandise a front window like nobody’s business, but run a website?? My computer skills were basic and l had no idea on how to start a website, let alone run one. My husband used to laugh at how bad my computer skills were – don’t even get me started on Excel spreadsheets! They are truly the bain of my existence!
A blog (shortened word for web log) is neither hard nor should it be daunting. I have recently entered the blogging world and have a few posts; with many more to come.
Many mumpreneurs have built a viable business using the skills, knowledge and nous they have for a particular topic which may have nothing to do with the Internet. Many think heading online to blog isn’t necessary, but absolutely any business can take their business online no matter what the content or who the target audience is.
A brand is a space created in the consumer’s psyche – a thought; a feeling; a memory; of a product, service or business. It is the perceived image manifested from the experiences of the consumer. The aim of branding is to convey a specific brand image and develop expectations behind the brand experience, setting it apart as special and unique. The ideal result leads the consumer to see the brand as the only solution to their needs. As such, branding is a key element to successful marketing.
Great branding should speak to the target market and convey all of the brand’s key qualities. It should also see the brand engaging with the consumer at multiple touchpoints. When relevance, frequency and creativity are all on the mark, branding leads to brand awareness – the ability for consumers to recognise or recall a brand.
They say an apple a day keeps the doctor away, but, if you’re like me, an apple is the last thing you feel like eating after being on the go all day, surviving on coffee and whatever else comes to hand (normally chocolate!).
Being busy ‘mumpreneurs’ we are used to multi-tasking; answering the phone while changing a nappy; quickly checking emails while the kids are watching TV and all the while figuring out what to cook for dinner that night, whether the washing that’s been sat in the machine can be hung up smelling damp, and most importantly, making sure the children are fed, nourished, happy, clean, contented and healthy.
But what about us? How many mums out there constantly think “tomorrow, I’ll start eating more fruit, take better care of myself, put myself FIRST.”
Many small businesses start off in the home, perhaps on the kitchen table or in the dining room. You may be employed elsewhere either full time or part time. You might be a first time parent or have made a life change decision. Often there is very little money in the kitty to fund the business.
Thousands of new small businesses are started in Australia every year. Many new business starters have invented something, or started an online business or have licensed a product for Australia. You may also be setting up a consultant business or a shop.
If you’re starting out in business, or refreshing your website, have you given some thought to who will develop and maintain it? Its easy to Google and find a web designer or developer, but many small businesses come unstuck because they’ve gone for a cheaper developer, or someone they know, without doing their homework first. Unless you’ve asked some critical questions beforehand, it can end up costing much more than you thought in time, lost income, or fees.
Here’s my top 7 tips for choosing the right web developer:
Want to start your own home-based business? There’s every reason to do it! I did, and I love it!
Starting my own home-based business was always a pipe dream for me. I had a few friends that had started their own businesses from home and I doubted whether I could do the same.
Three years ago, I had two school-aged children with whooping cough and I was working full time in the city as a Personal Assistant. When my kids developed whooping cough and had to miss weeks of school, I took many days off work and returned to work to find a very unhappy boss. My family-friendly workplace really was not that family-friendly after all! I started thinking of things that I could do from home to earn money and, really, to replace my full time income.
Taking on a new recruit can be daunting. You've done well until now juggling the phone calls, managing the finances and staying on top of the workload but you're just now at a point where you can offload some of the tasks to allow you either to expand or take some much deserved time out.
But how do you find someone who can do the job as good as you? Your business is your baby and you need to find someone who'll care for it like it was his or her own! It's important to know how to shortlist applicants based on what is essentially a few words on paper - the CV.
Well it would appear that most of us are certainly trying to be – or at least are in training for it!
A recent survey released by the Australian Bureau of Statistics revealed that too many of us are doing unpaid domestic work. You might ask “when did we ever get paid for it”, but why are we spending so much time doing it?
The survey asked 70,000 local women between 35 and 64 years how much unpaid domestic work they undertook each week. Of these women an astounding 70% did at least 15 hours and a staggering 20% did over 30 hours, that’s almost the equivalent of a full time job!
In addition, the results show that as women get older they are undertaking even more domestic work; more than their male counter parts? Sorry guys!
Deciding what to wear during your pregnancy can seem to be especially daunting. During pregnancy, your body will go through more change than it has seen since childhood and it can be hard for some women to accept their new figures. Finding clothes that suit you can be more challenging because over the years you have got used to matching your own shape to your personal style and now you may suddenly feel like you are buying clothes for someone else.
This week I’ve run my business from (in no particular order) my sofa, my office, a park, a cafe, a train, a plane and three separate countries. My husband is a diplomat so we spend a lot of time travelling. And it’s not just me. Every member of the Babes With Babies (Bb) team is able to work everywhere. We have a set-up which provides full flexibility. Amazingly, it seems to work.
We’re passionate – nay, obsessed - about making the business accessible for the team so that everyone can work around their life. It’s not always easy but the benefits are enormous. Naturally, a more flexible working set-up works exceptionally well with our team members who have children but that’s not the only situation where it helps...