free marketingGuest post written by Susie Campbell, Little Black Book

For free? Gotta’ be a catch you say? Nope. My motto is; don’t pay for anything unless you have to. Let’s face it, when you are new to business, everyone around you seems to be so much more efficient, have all the latest business gadgets and technology, seems to be in every magazine and just seems to be cutting it. You on the other hand, are about to launch and have a long list of all the ‘must haves’ which all cost an arm and a leg. But you need them, right? Wrong.

Basically, you think that is the way to do it because the majority do it that way and your competitors have done it that way too. So throw out all those preconceived ideas and let’s try something different…stay with me! First write that list of ‘must-haves’ and then cross out ‘must have’ and write ‘useful once I have my first (x) clients/turning over (x) amount’. Now start thinking ‘I don’t have the money so how else could I do this?’ You must now start your business on half the budget you allocated or better still, an almost zero budget. Come on, you are a mum and/or small business start-up, you want to run your own business, but you have virtually no spare cash to invest. Don’t let it stop you!

It is possible and I am open to anyone who fancies giving it a go, to challenge me! Service or product based businesses; the opportunities are endless. It is all about being creative; thinking a wee bit differently from the crowd, being driven by the fact that you have no money for all the usual business paraphernalia and by applying a bit of brazen cheek and asking for things! Swap, barter, trade, borrow…can’t afford a website, no problem. It can wait or you can find someone who will do one for you in exchange for your skills. Can’t afford to pay for ads on FB, no problem, swap posts with some businesses with the same target market. Need retail premises? No problem, stick your products into another store with products to compliment yours and pay them a commission or leave them on consignment. This is all about building and promoting your business now, to generate enough money to be able to afford the things you ideally want, later. And hey, you may find that you never need the things you thought you wanted and now have more cash to spend on growth!

I will leave you with this – I did not have a website until 18months into business, nor a Facebook page or other social media presence, however I had a growing business and have clients across Australia and have not spent a dollar on advertising. I have a computer, a mobile phone, a mouth and a mind. Use em! Get creative and start getting out there! Susie Campbell from Little Black Book Marketing: Marketing support and the use of some good old natter, to create lasting business alliances.

 

Susie Campbell from Little Black Book

Marketing support and the use of some good old natter, to create lasting business alliances.

Contact Susie Campbell Tel: 0415 448 007 or Email 

Like on Facebook 

Follow on Instagram 

Connect on LinkedIn

Be Sociable, Share!
Posted in Marketing & PR | Tagged , , , , , , | Leave a comment

centre for perinatal excellence: copeNicole has donated 3 half-hour mentoring sessions to Mummy Mentoring Festival – supporting COPE: Centre of Perinatal Excellence.

Click the link to read all about Mummy Mentoring Festival and COPE.

About the business

Centre of Perinatal Excellence (COPE) is a not-for-profit organisation devoted to reducing the impacts of emotional and mental health problems in the pre and postnatal periods.

Facebook | Twitter | Instagram

About Nicole

Nicole is passionate about raising the profile and reducing the stigma that currently surrounds perinatal (pre and postnatal) mental health and so in 2013 she founded COPE: Centre of Perinatal Excellence.

In this short time Nicole has drawn on her extensive research with women, men and health professionals to develop an innovative digital screening platform (iCOPE) – to empower women (from a wide variety of cultural backgrounds) with knowledge and insight about their own risk and likelihood of developing and experiencing mental health problems in pregnancy and following birth.

Nicole has received notable awards including the Telstra Business Woman Award (2010) and most recently the National not-for-profit innovation award (2016). Nicole has big plans for COPE to change the landscape for the many women and families who struggle with emotional and mental health issues at this often vulnerable time of life.

Nicole can mentor on

  1. Setting up a not-for-profit
  2. Building confidence to take the plunge into new business
  3. Promoting/marketing a cause
  4. Market research

To win a mentoring session with Nicole, you must purchase a $4 ticket at this link. One $4 ticket is worth one entry. To enter twice, purchase two tickets and so on. The winner/s of the mentoring session will be drawn on Mon, Oct 3.

You can donate as many times as you like to one mentor to increase your chances of winning. You can also donate to as many different mentors as you like. All funds raised go to COPE: Centre of Perinatal Excellence.

Winners will be announced on the MM FB page and also emailed directly.

Be Sociable, Share!
Posted in Mummy Mentoring | Tagged , , , , , , , | Leave a comment

mummy mentoring festivalKristen has donated 1 half-hour mentoring session to Mummy Mentoring Festival – supporting COPE: Centre of Perinatal Excellence.

Click the link to read all about Mummy Mentoring Festival and COPE.

About the business

Kristen Tod is the Australian Managing Director of global essential oils company, Young Living whose total sales were over $1 billion last year.

Facebook | Twitter | YouTube

About Kristen

Kristen brings 20 years’ experience in leading change, which involves an ability to bring about and lead strategic change, both within and outside of an organisation. As the CEO of a successful start-up, she has facilitated and guided teams in strategic planning, market expansion and formulated new visions, whilst improving overall delivery capability and growing recurring revenue. Kristen is one of the few General Manager’s in the Direct Selling Industry who has successfully built a distributor organisation.

What Kristen is renowned for is her high-end experience leading people towards meeting an organisation’s mission, vision and goals. She has provided influential leadership, people development, mentoring and strategic guidance to staff and distributors within the direct marketing industry, positioning businesses for success. Kristen is passionate about Mary and Gary’s vision for Young Living and is committed to helping you build Young Living business and share its beautiful oils with every Australian.

Kristen can mentor on

  1. Strategic Planning
  2. Influential Leadership
  3. Staff Mentoring
  4. Direct Selling Techniques
  5. Confidence Building

To win a mentoring session with Kristen, you must purchase a $4 ticket at this link (please note that the link will be live on Sept 12, 2016 when bidding opens – so pls return then to get your bid in). One $4 ticket is worth one entry. To enter twice, purchase two tickets and so on. The winner/s of the mentoring session will be drawn on Mon, Oct 3.

You can donate as many times as you like to one mentor to increase your chances of winning. You can also donate to as many different mentors as you like. All funds raised go to COPE: Centre of Perinatal Excellence.

Winners will be announced on the MM FB page and also emailed directly.

Be Sociable, Share!
Posted in Mummy Mentoring | Tagged , , , , , , | Leave a comment

mummy mentoringMonique has donated 2 half-hour mentoring sessions to the Mummy Mentoring Festival – supporting COPE: Centre of Perinatal Excellence.

Click the link to read all about Mummy Mentoring Festival and COPE.

About the business

The Cupcake Queens is a family owned and operated business with 9 retail locations across Melbourne and is consistently voted one of Melbourne’s top destinations for outstanding cupcakes.

Facebook | Twitter | Instagram | Pinterest | YouTube

About Monique

You may not have heard of Monique Milenkovic but if you haven’t tasted one of her delicious cupcakes, you’re missing out. Monique escaped the corporate life to opened her first Cupcake Queens store in Williamstown in 2010. Six years later her business has become the biggest cupcake distributor in Australia with 9 stores across Metro Melbourne, one bakery, 60 staff – and still expanding. During the same period, she found time to expand her family, with 4 kids under 6 years of age. She attributes her success to clear goal setting, recognising the need to delegate and meticulous organisation (and a love of labelling). Monique is an ambassador for the Nicholas Jac Milenkovic Foundation, in memory of her lost son, and has raised over $25,000 for the cause.

Monique can mentor on

  1. Starting a business
  2. Time Management
  3. Human Resources
  4. Work / Life balance

To win a mentoring session with Monique you must purchase a $4 ticket at this link. One $4 ticket is worth one entry. To enter twice, purchase two tickets and so on. The winner/s of the mentoring session will be drawn on Mon, Oct 3.

You can donate as many times as you like to one mentor to increase your chances of winning. You can also donate to as many different mentors as you like. All funds raised go to COPE.

Winners will be announced on the MM FB page and also emailed directly.

Be Sociable, Share!
Posted in Mummy Mentoring | Tagged , , , , , , , | Leave a comment

healthy relationshipsWhether it’s with your neighbour, friend, partner or family member, relationships require time and effort to stay healthy. Here are four ways to help you keep your relationships healthy and healthy.

1. Appreciate them

Encourage your loved one and really listen to them. This does take time and effort! This also means not having a phone in your hand while you’re in a conversation! Paraphrase what they are saying to you to show that you are listening and are interested in their thoughts and feelings.

2. Show you love them

Everybody likes to give and receive love in their own way.

How do the people around you like to receive love? Do they love gifts, just hanging out with you, or do they love words of encouragement said to them? Perhaps they just love a hug… or maybe that’s the last thing they want!

Knowing how your partner, friends and family feel loved can help you find ways to do just that. Have you heard of the 5 love languages? The five love languages include receiving gifts, acts of service, quality time, words of affirmation and physical touch.

Which of those do you resonate with, and which ones would your loved one?

3. Agree to disagree

If a disagreement comes up, try to see things from their perspective. Do all you can to understand the situation from their point of view. Opinions are created through a number of things; how you grew up, situations you’ve faced, the people around you. There is always another side to the story. Honour and respect the person you love by agreeing to disagree in those moments that you can’t see eye to eye on a topic.

4. Take care of you

Remember that you are in charge of your own happiness, it’s not someone else’s responsibility. The best way to serve the ones you love is to look after yourself! Are you getting enough sleep, moving your body, eating foods that do your body good? Are you treating yourself with care and respect?

Have your own passions and goals that you enjoy and encourage your loved ones to have their own interests too. Time together and time apart pursuing your own interests can serve you and your loved one well and leave you feeling refreshed and inspired.

 

healthy relationships

 

Kate Mackay is a health & wellness coach at Invigorate Wellness with a passion for helping business women & entrepreneurs get energised and productive in their businesses & lives through building healthy lifestyle habits.

Be Sociable, Share!
Posted in Keeping Mum | Tagged , , , , , , , | Leave a comment